Sabic, a global leader in the chemicals industry, has teamed with beauty brand Estée Lauder Companies (ELC), skincare brand Origins Natural Resources Inc and beauty packaging manufacturer Albéa for the debut of an advanced beauty tube pack for Origins.
Origins will be the first prestige beauty brand to use certified circular polyolefins from Sabic’s Trucircle portfolio to launch a tube pack format of its best-selling Clear Improvement Active Charcoal Mask.
Origins will be using tubes made from certified circular polyolefins manufactured by Sabic as a result of a revolutionary recycling process. The cap of the new packaging will be made from certified circular PP, while the tube structure is made from certified circular PE.
Sabic’s advanced recycling technology regenerates hard-to-recycle plastics, which would otherwise be destined for incineration or landfill, breaking them down to produce purified chemical products, which are then used as a feedstock to recreate high-performance plastics akin to a virgin material – in this case, PE and PP.