Oui by Yoplait, the premium French-style yoghurt crafted in a glass jar, has been recognised in Nielsen’s 2019 Breakthrough Innovation Report.
Oui was one of the biggest yoghurt launches in recent times, generating more than $100 million in first-year sales and finishing among the top three new products according to IRI’s 2018 New
Product Pacesetter report.
“We really leaned on Yoplait’s French heritage and embraced the way yoghurt was made in the past as we set out to deliver a premium, crafted experience,” said Doug Martin, president of the General Mills US yoghurt business.
“Consumers were ready for something new, evidenced by the continued declines of Greek-style yoghurt. Oui by Yoplait is intentionally crafted, from the remarkable glass jar to the simple ingredients to the eight-hour cup set process. All of these elements combined deliver a premium taste experience worth taking the time to savor,” he added.
Nielsen scoured through thousands of launches to identify the top 25 products. While the concept of innovation can be subjective, Nielsen’s criteria was not. Products selected reflect a wide range
of products and approaches that succeeded in making meaningful connections with consumers.