Procter & Gamble (P&G) has teamed up with the Children with Disability Association in Saudi Arabia to launch a campaign aimed at bringing joy and inclusivity to children with disabilities during the festive season. This initiative, following the success of their Back to School campaign last September, reflects P&G’s commitment to making a positive impact in communities across the region.
Partnering with major retailers such as Lulu and Othaim, P&G seeks to raise awareness during Ramadan and Eid while encouraging customer participation. The campaign, running until April 10th, aims to spread joy and make a tangible difference in the lives of children with disabilities.
Every purchase of one Fairy pack during this campaign will contribute to bringing a smile to a child with a disability. P&G plans to donate essential resources, clothes, and equipment to enhance the well-being of these children during the Eid festive season. By leveraging the reach and resources of its retail partners, P&G aims to maximize the impact of the campaign and bring joy to as many children as possible.
Mohamed Faheem, P&G’s Chief Executive Officer in Saudi Arabia, expressed the company’s commitment to inclusivity and making a positive impact. He stated, “We strongly believe that simple acts can make a lasting impact, and together with our customers, we can make a real difference in the lives of children with disabilities and foster a more inclusive society.”
P&G’s campaign aligns with its core philosophy of improving lives every day. The company’s products are trusted by consumers worldwide, enabling P&G to make a difference globally.