ProAmpac has introduced its latest sustainable technology in Europe, unveiling ProActive Recyclable FibreSculpt, a high-barrier fiber-based solution tailored for thermoforming applications across a range of products including chilled cooked meats, cold cuts, sliced cheese, and fish.
Ali McNulty, market manager for ProAmpac, emphasized the significance of the new launch, stating, “ProActive Recyclable FibreSculpt complies with OPRL guidelines and boasts over 90% fibre content. This latest innovation underscores ProAmpac’s unwavering commitment to helping brands meet their sustainability goals.”
The newly introduced FibreSculpt brings several sustainability benefits to the table, including being lightweight, offering potential for packaging reduction compared to other alternatives. Furthermore, it is engineered to maintain thermoforming line speed, potentially enhancing operational efficiencies with its higher yield per roll, thus improving transportation efficiency and reducing changeover times on the filling line.
In addition to its sustainability advantages, ProActive Recyclable FibreSculpt also aims to enhance shelf appeal, providing a premium feel and natural presence in response to consumer demand for more renewable packaging materials. Moreover, it is kerbside recyclable in the UK and Ireland, contributing to a more circular economy.
Adam West, ProAmpac’s product development engineer in Europe, highlighted the product’s features, stating, “ProActive Recyclable FibreSculpt has excellent grease resistance for optimum shelf appearance and a very high barrier to maintain product shelf life. Coupled with ProAmpac’s high-barrier top web solutions with paper texture, ProActive Recyclable FibreSculpt provides customers with a more sustainable and premium flexible packaging platform.”