Rasasi Perfumes has unveiled two new additions to its Hawas collection: Hawas Fire and Hawas Pink. Building on the success of Hawas and Hawas Ice, the brand advances its innovation in fragrance design and packaging.
Hawas Fire presents a bold interpretation of intensity and sophistication. The bottle features a sleek, rectangular silhouette with rounded edges and thick glass, offering a premium, weighty feel. A deep crimson gradient transitions to a darker base, embodying fire’s passion and energy. The minimalistic typography, combining Arabic and English, reinforces its regional authenticity and international appeal. Topped with a textured black cap, the overall design conveys strength, luxury, and seduction, targeted at confident, style-conscious men.
The fragrance itself blends French Clary Sage, Egyptian Jasmine, and marine accords with a base of Ambergris and Mineral Amber. Hawas Fire has seen rapid success, with 100,000 units sold in the UAE and a projection of 500,000 units globally by 2025.
Hawas Pink, created for women, adopts a playful and artistic packaging design. The bottle mirrors the Hawas silhouette but in bold pink and magenta hues. A distinctive dripping effect over the cap and shoulders adds fluidity and creativity. The glossy finish and soft pink cloud background further emphasize its youthful, vibrant character.
Scent-wise, Hawas Pink opens with Neroli, Cinnamon, and Nutmeg, flowing into Orange Flower, Tuberose, and Golden Marshmallow, and finishing with Cotton Candy, Vanilla, and Tonka Bean, delivering a decadent gourmand experience.
Both launches reflect Rasasi’s commitment to blending captivating fragrances with high-impact packaging design.