In a significant development at the 28th Conference of Parties (COP28), Rebound, an innovative company dedicated to minimizing plastic impact on the environment, proudly announces its partnership with the Circular Packaging Association (CPA). The collaboration aims to standardize plastics recyclates, advancing efforts towards unified material standards in the UAE and the global community.
The official signing of the agreement, a notable event at COP28, unfolded at the International Holding Company’s (IHC) stand in the Green Zone. The partnership between Rebound and CPA is poised to generate vital data analytics and insights, particularly focusing on material volume estimates in the UAE and the Gulf Cooperation Council (GCC) region. Leveraging Rebound’s global trade expertise, the collaboration is committed to fostering sustainable packaging solutions.
Priya Sarma, Chair of the Circular Packaging Association, emphasized the significance of the collaboration, stating, “We firmly believe that collaboration is not only crucial but integral to achieving a circular economy. Our partnership with Rebound will leverage the expertise of our organizations to accelerate the adoption of sustainable packaging solutions, paving the way for a more sustainable future.”
As part of this collaboration, Rebound assumes the role of a Knowledge Partner to the Circular Packaging Association, providing valuable insights on global recycled plastics quality and infrastructure. This partnership encompasses both food-grade and non-food-grade materials, ensuring the development of and access to high-quality recycled plastics.
Maryam Al Mansoori, General Manager of Rebound, expressed enthusiasm about the collaboration, stating, “We, at Rebound, are excited to collaborate with the Circular Packaging Association, a leading organization dedicated to achieving sustainable packaging solutions. Through our partnership, we aim to combine our expertise in global trade facilitation and drive collective efforts towards sustainable solutions and accelerate the establishment of a common standard for materials globally.”
The partnership’s focus is on creating sustainable packaging solutions that are both environmentally friendly and economically viable, with the overarching goal of contributing to the advancement of a circular economy. The initiative is expected to have a far-reaching impact on the region’s packaging industry by setting new standards and promoting the use of recycled materials.
Rebound, backed by IHC, was established with a global mission to address challenges related to plastic pollution. The collaboration with CPA at COP28 is a testament to their commitment to environmental sustainability and their dedication to making a positive impact on the planet.