Coro’s fruit juice brand Suntop has introduced a new connected packaging campaign across the Gulf region to coincide with the back-to-school season. Developed in collaboration with Appetite Creative, the initiative combines packaging technology with consumer engagement through QR codes.
The “Mega Back to School 2025” campaign builds on the company’s 2024 Tom and Jerry promotion, which recorded an 18% increase in sales. This year’s promotion includes a partnership with the anime series One Piece and offers a range of instant-win prizes such as trips to Japan, gaming consoles, tablets, collectible figures, and digital wallpapers.
Customers participate by scanning a QR code on Suntop packaging and registering their details to enter the draw. The connected packaging technology enables Suntop to track engagement while providing consumers with interactive experiences.
Omar Shehata, Brand Manager at Suntop, said: “We wanted to develop a fun, engaging and secure instant win experience that drives sales and expands Suntop’s reach to Gen Z. As society increasingly embraces technology, it’s crucial to tailor marketing strategies to align with consumer preferences.”
Jenny Stanley, Managing Director at Appetite Creative, added: “This new connected experience creates community by inspiring, involving and rewarding customers. By using QR codes and a branded landing page, we can ensure fair play and track progress in real time.”
The campaign’s landing page provides data on buying habits, product preferences, engagement time, age, location, and scan rates, alongside GDPR-compliant personal data to support Suntop’s market insights.
The experience has been designed primarily in Arabic, with English language options available. It will run across Saudi Arabia, Oman, Bahrain, and the United Arab Emirates.