Avery Dennison has introduced ReadyDPP, a digital product passport (DPP) solution designed to help apparel brands comply with forthcoming European Union product transparency requirements while creating new opportunities for label converters and smart identification suppliers. The platform integrates physical product labels with cloud-based digital information, enabling brands to assign unique digital identities through QR …
Avery Dennison launches AD IdentiFresh RFID inlay series for fresh food packaging
Avery Dennison has launched its AD IdentiFresh RFID inlay series, extending the use of radio frequency identification technology across fresh food categories including bakery, meat, deli and produce. The development strengthens packaging and labelling systems used in temperature-controlled retail environments, where accurate identification and inventory visibility are critical to reducing shrink and waste. …
Continue reading “Avery Dennison launches AD IdentiFresh RFID inlay series for fresh food packaging”
Avery Dennison integrates flexible NFC chip into inlays for mass-scale packaging applications
Avery Dennison has announced the first mass-scale integration of Pragmatic Semiconductor’s flexible integrated circuit (FlexIC), NFC Connect PR1301, into its Near Field Communication (NFC) inlay portfolio, marking a development in smart packaging and intelligent labelling. The innovation centres on replacing conventional rigid silicon chips with an ultra-thin, flexible integrated circuit that can be embedded into …
Suntop launches connected packaging campaign across Gulf markets
Coro’s fruit juice brand Suntop has introduced a new connected packaging campaign across the Gulf region to coincide with the back-to-school season. Developed in collaboration with Appetite Creative, the initiative combines packaging technology with consumer engagement through QR codes. The “Mega Back to School 2025” campaign builds on the company’s 2024 …
Continue reading “Suntop launches connected packaging campaign across Gulf markets”
Alpro Launches Connected Packaging Game for New Kids’ Range
29 July 2025, London – Alpro, Danone’s plant-based brand, has introduced a connected packaging experience in partnership with Appetite Creative to support the launch of its new Alpro Kids range. The range includes an oat-based chocolate drink, a strawberry-flavoured soya drink, and soya-based alternatives to yoghurt in vanilla and strawberry …
Continue reading “Alpro Launches Connected Packaging Game for New Kids’ Range”