Avery Dennison has introduced ReadyDPP, a digital product passport (DPP) solution designed to help apparel brands comply with forthcoming European Union product transparency requirements while creating new opportunities for label converters and smart identification suppliers.
The platform integrates physical product labels with cloud-based digital information, enabling brands to assign unique digital identities through QR codes, RFID and NFC technologies. Consumers, retailers and regulators can access product-specific information, including material composition, manufacturing details, repair guidance and end-of-life instructions by scanning the label.
The launch comes as the EU advances Digital Product Passport requirements under the Ecodesign for Sustainable Products Regulation, with textiles among the first sectors expected to implement the framework. ReadyDPP is intended to simplify compliance by combining digital identification technologies, software and data management into a single platform.
This development reinforces the growing role of intelligent labels as gateways to digital product information rather than traditional identification tools. Label converters, packaging printers and RFID technology providers are expected to play an increasingly important role as brands adopt connected packaging and traceability solutions across supply chains.
According to Avery Dennison, the solution enables brands to manage product data throughout a product’s lifecycle while supporting regulatory compliance, supply chain visibility and consumer engagement through digitally connected labels.
The announcement reflects a broader shift within the packaging value chain toward smart labelling technologies that combine printed labels with digital capabilities. As Digital Product Passport legislation expands into additional sectors, packaging and label manufacturers may see increasing demand for solutions incorporating variable data printing, RFID inlays, NFC tags and QR-enabled labels to support product authentication, transparency and circular economy initiatives.