Düsseldorf/Dubai – With global demand for packaged food expected to grow by 11 percent from 2024 to 2029, the Middle East and North Africa (MENA) region is rapidly positioning itself as a key driver in the packaging transformation. According to the VDMA Food Processing and Packaging Machinery Association, MENA’s packaged food consumption …
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Accelerating sustainability targets, rising digitalization, and evolving consumer expectations continue to influence global packaging development. As part of the interpack alliance, swop is set to showcase advancements in artificial intelligence, automated and digital packaging, sustainable and lightweight solutions, packaging machinery, innovative materials, components, printed labels, and packaging design. Occupying more than 70,000 sqm, swop 2025 …
Mondelēz International has partnered with packaging supplier DS Smith to pilot paper-based packaging for its Cadbury Heroes range in the UK, marking a shift from traditional plastic tubs. The trial, which introduces 300,000 paper tubs, will be available for a limited time across Tesco stores nationwide starting in October. This “test …
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PepsiCo Egypt has introduced a limited-edition can design to commemorate the opening of the Grand Egyptian Museum (GEM), located near the Giza Plateau. The new packaging features gold-foil illustrations of the pyramids, the Sphinx, and stylized scarabs, blending contemporary branding with references to Egypt’s ancient heritage. The release coincides with the …
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Guala Closures has signed an agreement to acquire Metal Crowns Group, a Nairobi-based manufacturer of crown corks and plastic closures, in a move to strengthen its position in the East African bottling industry. Established in 1978, Metal Crowns Group operates two production facilities and supplies global customers in the beer and carbonated …
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Coca-Cola has relaunched its internationally recognised ‘Share a Coke’ campaign in the United Arab Emirates, aiming to engage a younger, digitally active audience through personalised packaging that reflects the country’s cultural diversity. Running until the end of 2025, the campaign introduces more than 180 locally familiar names, nicknames, and expressions …
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TOMRA has officially opened Områ, a national plastic sorting facility that significantly enhances Norway’s recycling infrastructure and supports broader European circular economy goals. The opening ceremony, held on 5 November 2025 in Holtskogen near Oslo, gathered around 300 guests, including municipal leaders, recyclers, and policymakers. The facility, co-owned by TOMRA (65%) and Plastretur (35%), is …
Lindner, in collaboration with Procter & Gamble (P&G), has launched Flexloop, a new mechanical recycling technology making its debut at K 2025. The system introduces a solvent-based extraction step to improve the quality of post-consumer recyclate, enabling its use in sensitive applications such as cosmetics and personal care packaging. The technology removes non-intentionally added substances …
Coca-Cola Middle East has appointed Manuel Burgos as Vice President and General Manager for the region, effective 3 November. Burgos assumes responsibility for the company’s operations and strategic direction across Middle Eastern markets, with a focus on franchise management and sustainable growth. Bringing over 16 years of experience within the Coca-Cola system, Burgos has held …
Brazilian food producer MBRF has signed an investment agreement with Saudi Arabia’s Halal Products Development Company (HPDC) to strengthen their joint venture in the Middle East, which is expected to be listed on the Riyadh stock exchange, the company said on Monday. According to a securities filing, a wholly-owned subsidiary of MBRF will contribute …
