Avery Dennison has received RecyClass Technology Approval in Europe for its AD CleanFlake RFID tags, marking the first RFID solution recognized by both RecyClass and the Association of Plastic Recyclers for compatibility with mechanical PET recycling streams. The announcement was made on July 16, 2026.
The approval applies to PET bottles in Europe and builds on the portfolio’s existing APR Design Recognition for rigid PET packaging in North America. According to the company, the dual recognition enables multinational brand owners to use a unified RFID label construction across international supply chains while supporting recycling requirements in both regions.
The AD CleanFlake RFID solution combines Avery Dennison’s CleanFlake adhesive technology with a patent-pending RFID inlay and label construction. During mechanical recycling, the RFID tags separate from rigid PET, reducing adhesive and metal contamination and allowing recovered PET flakes to remain suitable for reuse.
PET is widely used for beverage bottles, food containers, household products and cosmetics packaging. Avery Dennison noted that 96% of the top 50 CPG brands have committed to recyclability and waste management targets. The company said the approval also supports compliance with the European Union’s Packaging and Packaging Waste Regulation by demonstrating compatibility with established PET recycling processes.
RecyClass Technology Approval confirms the product has been assessed for compatibility with European mechanical PET bottle recycling processes using established evaluation methodologies.
Pascale Wautelet, vice president, global R&D and Sustainability, Avery Dennison Materials Group, said: “Brands operating across North America and Europe now have a single, approved solution that works within both recycling infrastructures, without compromise.”
Paolo Glerean, chairman, RecyClass, said the approval demonstrates that recyclable packaging technologies meeting science-based recyclability criteria are available and can support upcoming legislative targets.