Maggi has made a significant change to its popular cup noodles with the launch of Maggi Mug Noodles, aiming to reduce plastic packaging by 83%. The new Maggi Mug Noodles are designed to be prepared directly in a standard at-home mug, eliminating the need for the traditional plastic cup. These new noodles cater …
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Cheerios has unveiled a new limited-edition campaign just in time for American Heart Month. The iconic cereal brand is introducing Happy Heart Shapes in their classic Original and Honey Nut varieties, accompanied by the option to personalize your own box with a special message. The heart-shaped Cheerios aim to serve as a playful reminder …
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Nestlé has introduced the inaugural KitKat made with cocoa mass sourced from the Income Accelerator program, marking a significant step in connecting consumers with farmers engaged in Nestlé’s sustainability initiative. The aim is to highlight the sustainability of the cocoa used in KitKat bars. Launched in January 2022, the Income Accelerator program seeks …
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Dubai, United Arab Emirates – Tata Soulfull, a brand specializing in snacks and breakfast cereals, has officially launched its products in the GCC region. A venture by Tata Consumer Products Limited, the company consolidates the key food and beverage interests of the Tata Group. Tata Soulfull’s acclaimed range of millet-based snacks and cereals …
Nestlé continues its strides towards a waste-free future with significant progress in reducing packaging waste and enhancing waste management efforts. Over the past five years, since pledging commitment to the Global Commitment on plastic waste, Nestlé, along with other leading signatories, has surpassed market expectations in reducing virgin plastic usage and increasing recyclability, states …
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The UK Government has introduced proposals aimed at modifying egg labeling rules to provide support to British farmers in the event of avian influenza outbreaks. The suggested changes, disclosed on Tuesday, January 9, 2024, eliminate the necessity for producers to modify egg labels during mandatory housing orders, effectively preventing costly labeling adjustments. Presently, …
Pringles has launched a new eco-friendly paper tube, designed to simplify the recycling process for consumers. The paper tubes, now exclusively available at Tesco stores and online, replace the familiar steel-based Pringles can introduced in the 1960s. Crafted from recycled paper with a paper base, the new packaging allows customers to dispose of …
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Ferrero Rocher has embarked on a journey of eco-conscious packaging since 2019, expanding to the rollout with the 24-piece gift box in 2023. This heralds a momentous breakthrough, as the celebrated chocolatier undertakes a steadfast commitment to render all its packaging recyclable, reusable, or compostable. Crafted from polypropylene (PP), the eco-designed boxes are a …
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Mondelēz International (Nasdaq: MDLZ) has unveiled a transformative shift for its iconic Toblerone chocolate brand, introducing innovative formats and a refreshed brand signature, “Never Square.” The move is supported by substantial investments in premium product offerings, marketing, advertising, and expanded distribution in key markets. Inspired by luxury brands, the global “Never Square” campaign …
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In a strategic step towards long-term sustainable production and packaging in Saudi Arabia, IFFCO Group, a multinational FMCG group based in the UAE, has entered into a Memorandum of Understanding (MoU) with Tetra Pak, a global leader in food processing and packaging solutions. This collaboration is part of IFFCO’s strategic plans centered around Environmental, …
