Kolkata – Emami Ltd has undertaken a major brand overhaul in 2025, rebranding its legacy men’s product Fair And Handsome to Smart And Handsome, and launching Emami Pure Glow in the fast-growing brightening cream segment. The Smart And Handsome transition, anchored by new brand ambassador Kartik Aaryan, marks a shift from …
Starbucks Replaces Plastic-Lined Cups with Fibre-Based Innovation
Starbucks has announced the phased launch of its redesigned hot takeaway cups across ten European countries. The updated cup replaces the traditional plastic lining with a mineral-based coating, and the plastic lid with a fibre alternative. Both components are home compostable and widely recyclable. Developed in collaboration with Transcend Packaging, Qwarzo®, and …
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Rasasi Perfumes Launches Hawas Fire and Hawas Pink with Striking New Packaging
Rasasi Perfumes has unveiled two new additions to its Hawas collection: Hawas Fire and Hawas Pink. Building on the success of Hawas and Hawas Ice, the brand advances its innovation in fragrance design and packaging. Hawas Fire presents a bold interpretation of intensity and sophistication. The bottle features a sleek, rectangular silhouette …
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UPM and Orkla Suomi Launch Paper Packaging for Panda Milk Chocolate in Pilot Program
UPM Specialty Papers and Orkla Suomi have introduced a new paper wrapper for Panda Milk chocolate in a six-month pilot aimed at reducing plastic use. The new paper packaging, available in stores across Finland, replaces traditional polypropylene (PP) plastic wrappers. Arja Laitinen, Packaging Developer at Orkla Snacks, emphasized the importance of sustainability, …
IPP Leverages Gen Alpha Technology to Transform Gravure Printing in Flexible Packaging
Integrated Plastics Packaging (IPP) harnesses Gen Alpha Technology sets a new benchmark in gravure printing, combining precision and sustainability to elevate branding in the food, pharmaceutical, and FMCG sectors. This cutting-edge innovation ensures exceptional color accuracy and consistency, redefining flexible packaging standards. Gravure printing remains a leading solution in the …
Nestlé Purina expands pyramid-shaped cat food with innovative packaging
Nestlé Purina PetCare is expanding its pyramid-shaped wet cat food in Europe and the United States as part of its strategy to focus on fewer but more impactful innovations. In Europe, the new variant—featuring transparent jelly with finely diced tender cuts in salmon, chicken, or white fish—will launch under the Purina Gourmet Revelations …
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X-Rite, Pantone, and Sun Chemical add color libraries to PantoneLIVE for extruded aluminum aerosol packaging
Sun Chemical, X-Rite Incorporated, and Pantone LLC have introduced new Monobloc color libraries to the PantoneLIVE™ digital color ecosystem. These libraries are designed to support the accurate communication of Pantone color standards in the production of monobloc cans, aluminum tubes, cartridges, and felt pen cases, particularly focusing on gloss and matte varnish finishes. …
KHS expands service portfolio for lightweight can filling
KHS has introduced a new service solution to address the challenges of filling lightweight cans, ensuring production efficiency while adapting to industry trends toward thinner-walled containers. As beverage manufacturers seek to reduce material usage and environmental impact, can wall thickness has significantly decreased, requiring adjustments in filling technology. “Whereas classic formats could withstand …
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UPM Raflatac introduces new swatchbooks for premium labeling
UPM Raflatac has introduced new swatchbooks for wine, spirits, beverage, and premium labeling in the EMEIA market. The swatchbooks, available in compact and large-scale formats, offer printers, brands, and designers the ability to evaluate label materials based on texture, color, and aesthetics. “Swatchbooks are essential tools for printers and designers, providing both a …
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Korozo Group supports Zertus with stand-up pouches for Baileys snack range
Korozo Group has partnered with Zertus UK & Ireland to develop stand-up pouches for Baileys Chocolate Nut Mix, a new product that extends the Irish cream liqueur brand into the adult snack market. The range includes chocolate-coated almonds, caramelized nuts, salted toffee popcorn, and a hint of Baileys flavor. The stand-up pouches, designed …
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