Gimme five! KitKat reveals new look for its iconic bar

    KitKat, the renowned brand known for its crispy wafer bars, has introduced its latest innovation—the five-finger bar. This exciting development has already been launched, revolutionizing the classic four-finger KitKat by adding an extra finger, known as the KitKat Thumb.   To commemorate this milestone and showcase its commitment to the new design, KitKat …

Minute maid gets new look in first global campaign as part of brand refresh

    Minute Maid, the world’s largest juice brand that has been a beloved staple in family kitchens around the world for more than 75 years, is launching its first-ever global rebrand anchored by a refreshed visual identity and global campaign.  Minute Maid debuted in 1946 as a year-round seasonal orange juice and now offers …

Miraclon receives FTA Technical Innovation Award for PureFlexo printing

Miraclon has received the prestigious FTA Technical Innovation Award for PureFlexo Printing. Accessed through Kodak Flexcel NX Print Suite, the technology addresses and controls unwanted ink spread to allow a wider operating window in printing – maximising efficiency, repeatability and overall performance on press.   As one of only three Technical Innovation Award recipients, and …

GMG partners with Sun Chemical for new colour development technology

GMG, the developer behind a suite of market-leading proofing and color management tools, and Sun Chemical, one of the leader in inks for packaging, have partnered together to create a next-generation digital color workflow system.   The new solution, powered by GMG ColorCard technology, enables customers to digitise their color workflows, delivering unprecedented value in …

MPS unveils VirtualCoach real-time operating tool

MPS connectivity and performance service has launched VirtualCoach, a new product which offers to enhance the quality and efficiency of printing press performance. It is a real-time innovative operating tool that works within MPSConnect and is available on all new MPS presses.   As a personalised, data-driven AI instructional and guidance application, VirtualCoach is based …

Esko software teams with GMG solution

Esko-Graphics and GMG have partnered to deliver a new connection between GMG’s profiling and colour prediction solution, GMG Open- Color, and Esko’s native prepress editing software, ArtPro+.   Creating a smoother and more efficient colour conversion process for packaging and label printers, trade shops and premedia houses, the ArtPro+ GMG OpenColor Connector enhances the connectivity …

PepsiCo brands now available in new refillable glass bottles

Simonds Farsons Cisk plc, partners of PepsiCo Inc and bottlers of the Pepsi-Cola portfolio for the local market since 1978, have just launched a new refillable, single-serve, bespoke glass bottle for flagship brands Pepsi-Cola and Pepsi Max, 7up and 7up Free and Mirinda.   This launch closely follows the global release of the new bottle …

Design: Packaging Innovation

HEINZ: PAPER-BASED KETCHUP BOTTLE Heinz, maker of the world’s best-selling ketchup, is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of world-famous condiments.   ALTHIKA …