Pepsi® debuted its new global redesign on March 1, 2024, unveiling the updated Pepsi globe logo across more than 120 markets, including a stunning display at Ain Dubai, the world’s tallest observation wheel.
The new logo features a vibrant blend of electric blue and black, reflecting Pepsi’s commitment to modernity while retaining elements of its iconic past. The redesign marks the brand’s first major global overhaul in fourteen years and signals a dynamic new era for Pepsi.
Karim El Fiqi, Senior Vice President and Chief Marketing Officer at PepsiCo AMESA, highlighted the significance of the visual identity change, stating, “We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform ‘Thirsty for More,’ which is the attitude and mindset we encourage amongst our consumers to try new things and live new experiences.”
The unveiling at Ain Dubai was accompanied by a pop-up booth at Jumeirah Beach Residence (JBR), offering consumers an immersive experience against the backdrop of the Dubai Eye. Mira Medhat, Beverages Head of Marketing- Gulf, emphasized Pepsi’s commitment to delivering unforgettable experiences, stating, “Our commitment to innovation and creating moments of unapologetic enjoyment to our fans is epitomized by this digital installation at Ain Dubai.”
The experiential pop-up booth at JBR Beach was open to the public on March 2nd and 3rd, with free entry.
Pepsi fans in the UAE can expect more innovative products and collaborations later this year as the brand continues to move at the speed of culture, satisfying consumer demands.