Fedrigoni Self-Adhesives has introduced SH6020-W PLUS, an evolved adhesive solution for wine, spirits and craft beverage labels, designed to combine established label performance with end-of-life wash-off functionality for reusable glass bottles.
Built on the company’s SH6020 PLUS adhesive technology, the new SH6020-W PLUS has been developed for use with selected approved wet-strength paper facestocks. According to Fedrigoni, the adhesive is intended to maintain premium performance throughout the product lifecycle while allowing labels to be removed during industrial bottle washing, supporting bottle reuse and circular packaging models.
The development reflects the changing requirements facing wine and spirits brands, where packaging must deliver shelf appeal, reliable application and logistics performance, while also meeting growing demands around circularity and future regulatory readiness.
For brand owners, Fedrigoni says the solution can help simplify packaging specifications across different markets by offering one platform suitable for varied requirements. This may be particularly relevant for multinational beverage brands managing multiple SKUs, export markets and evolving packaging rules.
For designers, the company positions the adhesive as a way to protect creative freedom in premium label development without adding future technical constraints. Printers and converters, meanwhile, are expected to benefit from a versatile adhesive platform that supports multiple applications while avoiding added complexity or the need for extensive revalidation.
Fedrigoni said SH6020-W PLUS is not positioned as a completely new technology, but as an evolution of a proven adhesive platform adapted to meet dual market challenges: performance during use and wash-off capability at end of life.
The launch underlines how material suppliers are responding to the beverage sector’s shift towards reusable packaging systems, where labels and adhesives must support both brand presentation and circularity goals across beverage supply chains.