L’Oréal Middle East has signed the UAE Climate-Responsible Companies Pledge with the Ministry of Climate Change and Environment, reinforcing its sustainability commitments while placing refillable packaging and circular retail models at the centre of its regional strategy.
The announcement was made during the third edition of the L’Oréal For the Future Summit, held at the company’s newly renovated Dubai office. The event brought together government representatives, sustainability experts, retail partners and industry stakeholders to discuss climate action, responsible consumption and inclusive beauty.
The signing took place in the presence of Eng. Aisha Mohamed Al Abdooli, Director of the Green Development and Environmental Affairs Department at the Ministry of Climate Change and Environment. The pledge aligns L’Oréal Middle East with the UAE’s Net Zero by 2050 strategic initiative and supports the country’s broader decarbonisation agenda.
The summit’s key focus was L’Oréal’s continued move towards refillable formats and lower-impact retail solutions. The company said it is working to expand the availability of refill stations in the UAE through strategic retail partnerships, building on its existing green business partnership with BinSina Pharmacy.
L’Oréal said refillable options are being made available across several beauty categories, including skincare, haircare, fragrance and make-up. Brands highlighted include Kiehl’s, Prada, YSL Beauty, La Roche-Posay, CeraVe, Kérastase and L’Oréal Professionnel. The company cited Prada Paradoxe refillable packaging as one example of material reduction, stating that the format reduces the use of glass, plastic, metals and cardboard compared with standard packaging formats.
L’Oréal Middle East also said all its point-of-sale materials are now eco-designed, with work underway with suppliers to measure, report and optimise related carbon emissions. Beyond environmental measures, the summit also addressed inclusive beauty. L’Oréal Middle East announced the donation of more than 30 Lancôme HAPTA devices to Al Noor Training Centre. The handheld computerised make-up applicator is designed to support people with limited hand or arm mobility.
Laurent Duffier, Managing Director, L’Oréal Middle East, said the pledge reflects the company’s commitment to supporting the UAE’s sustainability agenda, while the expansion of refillable options is intended to make sustainable beauty choices more accessible to consumers. The summit underlined how beauty companies are increasingly linking climate commitments with packaging reduction, refill infrastructure and circular retail models in key regional markets.