In this exclusive Packaging MEA interview, Ben Daniel speaks with Jasmine Keeton, Head of R&D Beauty & Wellbeing for Pakistan, Turkey, Arabia and Bangladesh (PTAB) at Unilever, about bout Dove’s first major haircare packaging redesign in 15 years.
Topics Covered:
• Dove’s haircare packaging redesign
• Performance-led packaging innovation
• Consumer usability and convenience
• Recyclable packaging formats
• Sustainability in beauty packaging
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