New Plastic Industrial Co., a Jordan-based manufacturer of woven polypropylene bags, has entered the flexible packaging market through an investment in BOBST printing and laminating technologies. The company installed a BOBST VISION CI flexographic printing press and a NOVA SX 550 solventless laminator in 2024 as part of its expansion into flexible packaging production.
Founded in 2005 and part of Al Hazaa Investment Group, New Plastic Industrial operates from a 20,000m² facility in the Al Qastal Industrial Area of Amman. The company employs around 140 people working across two 12-hour shifts and produces a minimum of 40 million bags and approximately seven tons of raffia rolls annually.
The move into flexible packaging follows growing market demand for improved print quality, consistency and finishing standards. The company also sought to diversify its operations and provide flexible packaging products to both external customers and affiliated companies within the group.
The VISION CI flexographic press is designed for flexible packaging production across a range of substrates, while the NOVA SX 550 solventless laminator supports lamination requirements for food packaging and other flexible packaging applications.
According to the company, the new division has acquired more than 50 customers within its first year of operation and achieved approximately 1,500 tons of production. The company also reported improvements in production efficiency, waste reduction and output consistency following the installation of the equipment.
Ameen Al Hazaa, Production Engineer at New Plastic Industrial, said: “Our partnership with BOBST began as part of our expansion into the flexible packaging division. As a company, we always strive to invest in the best available technologies, and BOBST was a natural choice.”
He added: “The BOBST machines have fully met our expectations. They have delivered the performance, quality, and reliability we were looking for. These machines have proven to be a very solid investment.”
The installation process included operator training and technical support from BOBST technicians to assist with commissioning and ongoing operations. The equipment is also connected to BOBST Connect, a cloud-based platform that provides production monitoring and performance data.