On the occasion of the United Arab Emirates’ 50th national day, OneHive and Skyne have collaborated to design a high-end gift pack for their honey.
OneHive is a local honey brand that originated in the mountains of Hatta, under the stewardship of His Highness Sheikh Salem bin Sultan Al Qasimi.
The company’s approach was to tell a story with the design of the packaging, that of OneHive, and that of the land and its people. To achieve that, it combined different sources of inspiration and applied them to different packaging parts.
The label
The theme chosen was the Layered Landscape which refers to the Hatta mountain range and the origin of OneHive honey. The theme symbolises the rich heritage and history of the place where people of the UAE (and the honeybees) live. This idea was extended to the production technique, where different types of paper were layered to not only help communicate the layered landscape but also to increase depth and sophistication.
The colors
In support of ‘The Year of The 50th’, the color palette chosen was slightly desaturated in line with the understated and sophisticated brand identity.
The gift box
The minimal external gift box aims builds anticipation for the reveal of its content when opened. It further adds to the overall sophisticated feel of the design. The focus shifts to the user’s unboxing experience as the inner box folds open like a blossoming flower, which relates to the original source of honey.
After the validation of the concept, a 3D model was created and rendered to give the OneHive stakeholders a digital preview and experience of the packaging.