Accelerating sustainability targets, rising digitalization, and evolving consumer expectations continue to influence global packaging development. As part of the interpack alliance, swop is set to showcase advancements in artificial intelligence, automated and digital packaging, sustainable and lightweight solutions, packaging machinery, innovative materials, components, printed labels, and packaging design. Occupying more than 70,000 sqm, swop 2025 …
Mondelēz and DS Smith trial paper tubs for Cadbury Heroes
Mondelēz International has partnered with packaging supplier DS Smith to pilot paper-based packaging for its Cadbury Heroes range in the UK, marking a shift from traditional plastic tubs. The trial, which introduces 300,000 paper tubs, will be available for a limited time across Tesco stores nationwide starting in October. This “test …
Continue reading “Mondelēz and DS Smith trial paper tubs for Cadbury Heroes”
PepsiCo Egypt unveils limited-edition can to mark Grand Egyptian Museum opening
PepsiCo Egypt has introduced a limited-edition can design to commemorate the opening of the Grand Egyptian Museum (GEM), located near the Giza Plateau. The new packaging features gold-foil illustrations of the pyramids, the Sphinx, and stylized scarabs, blending contemporary branding with references to Egypt’s ancient heritage. The release coincides with the …
Continue reading “PepsiCo Egypt unveils limited-edition can to mark Grand Egyptian Museum opening”
Guala Closures acquires Metal Crowns to expand footprint in East Africa
Guala Closures has signed an agreement to acquire Metal Crowns Group, a Nairobi-based manufacturer of crown corks and plastic closures, in a move to strengthen its position in the East African bottling industry. Established in 1978, Metal Crowns Group operates two production facilities and supplies global customers in the beer and carbonated …
Continue reading “Guala Closures acquires Metal Crowns to expand footprint in East Africa”
Coca-Cola reintroduces ‘Share a Coke’ campaign in UAE with localised approach
Coca-Cola has relaunched its internationally recognised ‘Share a Coke’ campaign in the United Arab Emirates, aiming to engage a younger, digitally active audience through personalised packaging that reflects the country’s cultural diversity. Running until the end of 2025, the campaign introduces more than 180 locally familiar names, nicknames, and expressions …
Continue reading “Coca-Cola reintroduces ‘Share a Coke’ campaign in UAE with localised approach”
TOMRA opens Områ facility to scale plastic packaging recycling in Norway and Europe
TOMRA has officially opened Områ, a national plastic sorting facility that significantly enhances Norway’s recycling infrastructure and supports broader European circular economy goals. The opening ceremony, held on 5 November 2025 in Holtskogen near Oslo, gathered around 300 guests, including municipal leaders, recyclers, and policymakers. The facility, co-owned by TOMRA (65%) and Plastretur (35%), is …
Lindner introduces Flexloop mechanical recycling technology in partnership with Procter & Gamble
Lindner, in collaboration with Procter & Gamble (P&G), has launched Flexloop, a new mechanical recycling technology making its debut at K 2025. The system introduces a solvent-based extraction step to improve the quality of post-consumer recyclate, enabling its use in sensitive applications such as cosmetics and personal care packaging. The technology removes non-intentionally added substances …
Coca-Cola Middle East appoints Manuel Burgos as vice president and general manager
Coca-Cola Middle East has appointed Manuel Burgos as Vice President and General Manager for the region, effective 3 November. Burgos assumes responsibility for the company’s operations and strategic direction across Middle Eastern markets, with a focus on franchise management and sustainable growth. Bringing over 16 years of experience within the Coca-Cola system, Burgos has held …
Brazil’s MBRF signs deal with Saudi firm to boost joint venture, eyes Riyadh listing
Brazilian food producer MBRF has signed an investment agreement with Saudi Arabia’s Halal Products Development Company (HPDC) to strengthen their joint venture in the Middle East, which is expected to be listed on the Riyadh stock exchange, the company said on Monday. According to a securities filing, a wholly-owned subsidiary of MBRF will contribute …
Siegwerk launches mineral oil-free inks for pharma packaging in India
Siegwerk has announced its entry into India’s pharmaceutical packaging sector with the launch of a dedicated range of mineral oil-free inks, a move aimed at enhancing consumer safety and addressing emerging regulatory concerns. The announcement, made on October 30, 2025, reflects the company’s strategic shift to support the growing demand for safer packaging materials …
Continue reading “Siegwerk launches mineral oil-free inks for pharma packaging in India”