Amcor has introduced its Exclusive stick packaging as a simplified, hygienic, and refillable solution for French natural hair care brand Cut By Fred’s Detox Stick Shampoo. The innovation addresses consumer challenges with the brand’s previous refill system, which required melting the refill in a microwave, manually transferring it to the container, and …
Continue reading “Amcor unveils mono-material refill stick for Cut By Fred’s Detox Shampoo”
Castle Lite has unveiled a new packaging design and national campaign in South Africa, set to roll out this September. The redesign retains the brand’s well-known features while introducing sharper lines, brighter colours, and a reimagined Snowcastle icon. The update forms part of the “Nothing Hits Like Extra Cold” campaign, which will be supported by …
Continue reading “Castle Lite launches refreshed packaging and campaign in South Africa”
Nestlé Ghana Ltd. has introduced newly designed packaging for its NESCAFÉ 3-in-1 coffee mix, featuring refreshed visuals that aim to align more closely with consumer preferences and brand identity in Ghana. The new packaging, which retains the existing product formulation, adopts a bold design with bright colors and a visual emphasis on the product’s creamy …
Continue reading “Nestlé Ghana updates NESCAFÉ 3-in-1 packaging with new design”
Gentlebrand, a Sidel company, has collaborated with Saudi Arabia’s Nadec to redesign its flavoured Labneh line, aiming to appeal to a younger, more diverse consumer base while preserving the product’s cultural heritage. The refreshed packaging emphasizes three pillars: shelf impact, flavour expression, and intuitive navigation. Each variant—‘Chili,’ ‘Zaatar,’ and ‘Olives’—features …
Continue reading “Nadec Revamps Flavoured Labneh Packaging with Gentlebrand Collaboration”
July 2025, DUBAI, UAE – NDIGITEC, a Dubai-based expert in media and production technologies, has announced a strategic partnership with Paragon, a global leader in technology-driven marketing and customer engagement. The collaboration, formalised through a Memorandum of Understanding (MoU), marks NDIGITEC’s entry into the region’s growing events and entertainment sector. …
Continue reading “NDIGITEC Enters Events and Entertainment Arena with Strategic Paragon Partnership”
Aptar Closures is set to unveil a trio of next-generation sports beverage closures at Drinktec 2025, taking place September 15–19 in Munich. The company will showcase its new solutions—NexTE, Rocket, and Balance—at Hall C6, Stand C6-342, positioning them as a response to evolving industry demands in safety, consumer convenience, and recyclability. …
Continue reading “Aptar Closures to Debut Next-Gen Tamper-Evident Sports Caps at Drinktec 2025”
Kolkata – Emami Ltd has undertaken a major brand overhaul in 2025, rebranding its legacy men’s product Fair And Handsome to Smart And Handsome, and launching Emami Pure Glow in the fast-growing brightening cream segment. The Smart And Handsome transition, anchored by new brand ambassador Kartik Aaryan, marks a shift from …
Starbucks has announced the phased launch of its redesigned hot takeaway cups across ten European countries. The updated cup replaces the traditional plastic lining with a mineral-based coating, and the plastic lid with a fibre alternative. Both components are home compostable and widely recyclable. Developed in collaboration with Transcend Packaging, Qwarzo®, and …
Continue reading “Starbucks Replaces Plastic-Lined Cups with Fibre-Based Innovation”
Rasasi Perfumes has unveiled two new additions to its Hawas collection: Hawas Fire and Hawas Pink. Building on the success of Hawas and Hawas Ice, the brand advances its innovation in fragrance design and packaging. Hawas Fire presents a bold interpretation of intensity and sophistication. The bottle features a sleek, rectangular silhouette …
Continue reading “Rasasi Perfumes Launches Hawas Fire and Hawas Pink with Striking New Packaging”
UPM Specialty Papers and Orkla Suomi have introduced a new paper wrapper for Panda Milk chocolate in a six-month pilot aimed at reducing plastic use. The new paper packaging, available in stores across Finland, replaces traditional polypropylene (PP) plastic wrappers. Arja Laitinen, Packaging Developer at Orkla Snacks, emphasized the importance of sustainability, …
