Pepsi launches ‘My Homeland’ edition for Saudi’s National Day celebrations

Pepsi launched its ‘My Homeland’ campaign for Saudi Arabia’s 90th National Day celebrations. Pepsi’s aim is to share the joy and pride of the nation on this important occasion. The campaign included the release of a newly penned song, commissioned by Pepsi, celebrating the Kingdom’s achievements and values, and limited edition designed Cans and Packs. …

McDonald’s India launches ‘EatQual’ for specially-abled diners

The fast food giant has introduced an ingenious new packaging design that does away with the perception that burgers are a two-handed meal, making its menus accessible to all     McDonald’s India (West and South) has launched a new packaging range to mark International Day of Person with Disabilities, designed for specially abled customers. …

Al Rawabi has announced the launch of Fresh Cold Pressed Juices

Al Rawabi has announced the launch of Al Rawabi’s Fresh Cold Pressed Juices. This new addition to Al Rawabi’s portfolio comes in seven flavours, pressed every day. Al Rawabi Dairy Company is a leading dairy and juice company in the UAE with a wide range of products from milk, yoghurt, laban, juice, and functional products. …

Fresh from sea to shelf with new solution from Aptar

    Aptar Food + Beverage, part of AptarGroup Inc and a leader in food protection solutions and proprietary active packaging systems, has launched Seawell Protective Packaging in more than 3,800 stores.   The Seawell active packaging system features integrated technology that absorbs excess liquids that would otherwise accumulate around seafood, causing potential product breakdown. …

Sidel honoured for innovative eco-packaging concept Aya

The World Food Innovation Awards have justly recognised this newly released, environmentally friendly, compact and attractive water bottle design named after an ancient deity For its latest eco-friendly packaging design concept, Aya, Sidel has received the World Food Innovation Award (WFIA) in the category “Best Drink Packaging Design”. With the prize-winning Aya design, Sidel has …