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Existing players meet talents of tomorrow

Helwan University’s Printing, Publishing and Packaging Conference and Students Innovation Exhibition brought together the best of the industry and the brightest student talents. In December, the Printing, Publishing and Packaging Department at the Faculty of Applied Arts of Helwan University in Cairo, Egypt, organised its annual technical conference, with the main theme “Latest Trends and …

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Consumer-first packaging: Your brand’s secret weapon 3 Golden rules.

As one of the key note speakers at the recently concluded Prime Summit 2019 in Dubai, Mark Shepherd spoke on the importance of packaging. He explained. “If your product is a physical one, then packaging is your brand’s secret weapon.” Mark outlined 3 golden rules of consumer-first thinking when it comes to packaging design and …

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