The Coca-Cola Company has launched a new global visual identity system, bringing a fresh, dynamic and scalable look to its packaging and other consumer touchpoints while retaining the core brand assets that have defined Coca-Cola for generations. Announced on 20 July 2026, the visual refresh is built around the strategic …
Mondelēz India introduces Cadbury Dairy Milk Silk Dubai Chocolate with premium limited-edition packaging
Mondelēz India has introduced Cadbury Dairy Milk Silk Dubai Chocolate, a limited-edition product that brings the recognised Dubai chocolate trend to Indian consumers through a combination of flavour innovation, premium positioning and differentiated pack design. Launched in Mumbai on 18 June 2026, the chocolate combines Cadbury Dairy Milk Silk with a filling …
Aptar Closures launches liner-less sport cap for hot-fill beverages
Aptar Closures has introduced Harmonic, a new liner-less flip-top sport cap designed for hot-fill beverage applications. The closure is intended for beverage manufacturers seeking a cap that combines consumer convenience, visible tamper evidence and compatibility with high-speed production processes. The product was announced from Crystal Lake, Illinois. The Harmonic closure …
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Bandera and ExxonMobil develop mono-material PE pet food pouch using conventional blown film technology
Bandera and ExxonMobil Signature Polymers have jointly developed a mono-material polyethylene (PE) pet food pouch designed for recyclability by replacing conventional PET-based substrate films with a PE alternative produced on standard blown film extrusion equipment. The development demonstrates an approach to creating recyclable flexible packaging without requiring machine direction-oriented (MDO) film technology. …
UFlex Secures Patent for Advanced Reclosable Packaging for Large Format Bags
UFlex Limited has secured an Indian patent for a reclosable flexible packaging solution developed for large-format bags, combining tamper detection, enhanced barrier protection and secure reclosure within a single packaging structure. The patent, granted for a period of 20 years from the date of filing, covers the invention titled “A Reclosable Flexible …
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TotalEnergies Corbion launches PLA foam alternative to polystyrene for food packaging
TotalEnergies Corbion has commercially launched Luminy® FOAM 50F, a high melt strength polylactic acid (PLA) grade for extrusion foamed packaging applications, targeting fresh food trays and food service containers. Announced on July 7, 2026, the material is designed as a lower-carbon, circular alternative to extruded polystyrene (XPS) while operating on …
Coca-Cola Europacific Partners launched limited-edition FIFA World Cup 2026 packaging campaign
Coca-Cola Europacific Partners (CCEP) launched a limited-edition packaging activation across its markets to support the FIFA World Cup 2026, introducing specially designed beverage packs and promotional initiatives that engaged consumers through retail channels. The campaign centred on limited-edition Coca-Cola packaging carrying FIFA World Cup branding and promotional features. According …
STONEY shifts from brown to clear PET bottles in South Africa to support recyclability
STONEY ginger beer classic is moving from its established brown bottle to clear PET packaging in South Africa, with a phased transition beginning in June 2026, Coca-Cola South Africa has announced. The packaging change will start with the 2.25-litre STONEY bottle, while the remaining portfolio is scheduled to transition over time. Clear …
Nestlé opens AI-powered SparX hub to accelerate consumer-led product innovation in MENA
Nestlé has inaugurated its SparX Innovation Hub at its Middle East and North Africa headquarters in Expo City Dubai, using artificial intelligence and real-time consumer insight to accelerate product development across the region. Opened on 8 July, the hub is designed to identify emerging consumer opportunities, support experimentation and develop products, services and experiences. …
Mair Group and NVSSoft sign Syria MoU to develop produce packaging and export centres across four Syrian regions
UAE-based Mair Group and NVSSoft for Agricultural Technologies and Services have signed a memorandum of understanding with Syria’s Ministry of Agriculture to develop agricultural value chains, including crop collection, grading, packaging, cold storage and export preparation for Syrian fruit and vegetables. The MoU was signed in Damascus on 6 July …