Bulgarian company Cupffee has introduced the world’s first edible coffee cup, designed to offer a sustainable alternative to single-use plastic cups in the beverage and hospitality sectors. Made from seven locally sourced ingredients such as oat bran, wheat flour, and coconut oil, the cup is free from artificial additives, preservatives, sweeteners, …
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Lay’s, the world’s leading potato chip brand, is launching its most significant brand redesign in nearly 100 years, reimagining both its packaging and product recipes to highlight its farm-to-bag story. Despite being made from real, farm-grown potatoes, 42% of consumers remain unaware of this fact. With the refreshed visual identity, Lay’s aims to change that …
In a move aimed at addressing growing sustainability demands and upcoming regulations like the European Packaging and Packaging Waste Regulation (PPWR), ExxonMobil has partnered with Hosokawa Alpine and IMA Ilapak to develop an innovative, recyclable cheese packaging solution. The collaboration is part of ExxonMobil’s new Signature Polymers portfolio, which consolidates its polyolefin products under a …
Castle Lite has unveiled a new packaging design and national campaign in South Africa, set to roll out this September. The redesign retains the brand’s well-known features while introducing sharper lines, brighter colours, and a reimagined Snowcastle icon. The update forms part of the “Nothing Hits Like Extra Cold” campaign, which will be supported by …
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Mondi, a global player in sustainable packaging and paper, has unveiled a new brand identity for Mondi Rotatrim, its premium multifunctional office paper and one of South Africa’s most recognised paper brands. The redesign balances modern African-inspired visuals with product enhancements to reinforce the company’s local focus, sustainability credentials and social impact. The refreshed packaging …
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Klöckner Pentaplast (kp) has launched the kp Elite® Nova, a modified atmosphere packaging (MAP) tray for protein products, which the company says is the lightest in its category. The tray is approximately 10% lighter than other trays in its class due to a ribbed structural design that adds strength in …
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Huhtamaki has launched a new line of ice cream cups that are both home and industrial compostable, as well as recyclable, further strengthening the company’s sustainable food packaging portfolio. The Finnish packaging group says the new solution is made from certified, responsibly sourced paperboard with a bio-based barrier coating. By …
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Constantia Flexibles has launched EcoVerHighPlus, a mono polypropylene (PP) laminate designed to replace conventional multi-material structures in coffee packaging. Developed in partnership with Delica AG—part of the Swiss-based Migros Industrie—the new soft bag format meets the demanding requirements of both ground coffee and whole beans, with a clear eye on recyclability. EcoVerHighPlus …
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Kolkata – Emami Ltd has undertaken a major brand overhaul in 2025, rebranding its legacy men’s product Fair And Handsome to Smart And Handsome, and launching Emami Pure Glow in the fast-growing brightening cream segment. The Smart And Handsome transition, anchored by new brand ambassador Kartik Aaryan, marks a shift from …
Starbucks has announced the phased launch of its redesigned hot takeaway cups across ten European countries. The updated cup replaces the traditional plastic lining with a mineral-based coating, and the plastic lid with a fibre alternative. Both components are home compostable and widely recyclable. Developed in collaboration with Transcend Packaging, Qwarzo®, and …
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